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The Scoop on Mascara

Mascara Basics
Have you ever wondered if there is really a difference between the many types of mascara on the market? Well there is! In fact, depending on the result you're looking for there is a mascara for you.

The main purpose of mascara is to make the lashes thicker, longer and darker. When purchasing mascara you should first ask yourself what result am I trying to achieve.

For example:
If you have long thin lashes, then you may want to try a thickening mascara to create thickness.

If you have thick short lashes, then you may want to try a lengthening mascara to create length.

If you have long and thick lashes (lucky you), then you may want to try a regular black mascara to add intensity to your lashes.

Mascara Do’s & Don’ts

1. Do apply mascara from the base of your lashes and wiggle the
brush up to the tips. This technique should help with any
clumping problems.

2. Do apply mascara on top of your lashes and spin the wand as you
apply to separate, curl and make your lashes longer.

3. Do apply at least two coats of mascara on each lash for a nice
natural look.

4. Do replace your mascara about every 3-4 months.

5. Do not wear waterproof mascara on a daily basis because it is way to
harsh on your lashes and difficult to remove.

6. Do not apply too many coats of mascara (3 or more). Your lashes
will be a clumpy disaster.

7.Do not pump your mascara before use. It will dry out your mascara
prematurely. Instead, swirl the wand and then remove excess
mascara on the side of the container.

8. Do not sleep with mascara. Your lashes will be hard and brittle and
may break off.